strategy formulation 26

Write a 1,050-word report on American Express , following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

• Establish Long-term Goals and Objectives
• Strategy Formulation.
• Indicate the markets that the company will pursue.
• Specify the unique value the company will offer in the selected markets.
• Discuss the resources and capabilities that are required.
• Analyze how the company will capture value and sustain competitive advantage over time.
• Business Management Strategy
• Consider Cost and Differentiation Advantages.
• Describe the Corporate Strategy.
• Investigate Vertical Integration.
• Describe Strategic Alliances.
• Detail the Company Competitive Advantage.
• Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

 

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