Please refer to the attached Introduction file
Lab 3: Utilize a web analytics dashboard to analyse patterns of web traffic behavior
Lab 4: Develop a content strategy using social media writing techniques to repurpose and reposition content to achieve a desired impact (Web-trends on Facebook)
Lab 5: Demonstrate the Ethical Use of appropriate social media and understand the ethical tensions of collecting data from users.
create a social media campaign targeted to a desired audience for an organization. In doing so, you have to identify the target audience(s), appropriate channels and platforms, and formulate a content strategy and schedule.
Track preliminary results using a web analytics tool, and report findings and recommend actionable conclusions (as with Lab 3).
References must be utilized preferably Harvard Business review (Cited text and quotes and Harvard referencing system must be used for any reference utilized).