Marketing Investigation of LEDS in South Africa marketing homework help

Marketing Investigation of LEDS in South Africa marketing homework help

LEDs in South Florida

NO PLAGARISM

CLEAR AND WELL DEVELOPED

Using secondary research, prepare a 4 to 5 pages marketing research case addressing the issues below. Conclude with recommendations for the general contractor.

The information contained herein is based on information obtained from a company that is venturing into a new product: supplying and installing energy-saving LED bulbs.

The company currently does business as a General Contractor in the South Florida region.

The intended strategy is to reach out to the owners/managers of commercial buildings to show the cost effectiveness of installing these energy efficient bulbs, saving money over the medium to long-term.

Issues of to be addressed include: (Each issue to be developed clearly and complete)

** The size of the market for energy efficient lighting in South Florida

** The competitive nature of the market in South Florida

** Attitudes toward energy efficiency in the South Florida environment where electricity is relatively affordable/cheap

** Cost/Benefit analysis information for making the switch

** Return on Investment (ROI)

** Approaches that are best use to reach the South Florida market.

** Also add any other issues that you think of in your analysis.