Inside Oreo s Adorable Triple Play for Father s Day marketing homework help

Inside Oreo s Adorable Triple Play for Father s Day marketing homework help

The opening vignette of chapter 19 is about Oreo, including its real-time marketing efforts. Read the following very short articles which were the sources for the vignette:

In your essay, analyze the effectiveness of this marketing campaign. Consider the following:

  1. What were the target market(s)?
  2. Which of the 4 communication objectives (pg. 565) do you think were met? There may be more than one. Support your answer with examples from the campaign.
  3. Provide an example of how the communication channels were effectively integrated.