current event race and ethnicity – www.savvyessaywriters.net

 

This is a discussion assignment. Uncivil behavior (including ad hominem attacks and harsh language) will result in a zero for the assignment or, in the event of an especially severe case, a failure of the course.

Race is a very important topic today, as it has been at many times in America’s history. Many have argued that it is time that we had an open, civil discussion about race.

For this assignment, please Link to the original story in your post. Briefly describe what the significant racial element is in the story. Then, read at least one other student’s article and comment on their article and summary.

Select a current event that relates to race and ethnicity. Recount a news story covering event that has appeared in a major, well-regarded news outlet (The New York Times, Fox News, NPR). In 100-200 words, briefly describe the article and provide its link. Then read another student’s post and comment on their article answering the following questions:

  • Why did you select this article, and how does it relate to anthropological ideas about race and ethnicity?
  • Was the racial issue the same in both cases?
  • Were their significant changes in perspective?
  • What could account for these disparities?

Engage in meaningful dialogue with at least two classmates for possible full credit.

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Post Tania – Savvy Essay Writers | savvyessaywriters.net

Respond  by providing feedback on each  colleague’s therapeutic approach based on a narrative family  therapeutic perspective. Support your feedback with evidence-based  literature and/or your own experiences with clients.

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I am addressing the case of a family called X. The family has five members and the man recently lost his job after the organization he worked for closed in Atlanta. The man is also become alcoholic and violent due to the wrangles. The wife also reported episodes of domestic abuse in the local police department severally. On the other hand, the wife works in a store and her wages are hardly enough to pay the family bills. Due to their condition, the family moved to a cheaper house studio since they can no longer afford the rent.

In will uses a systematic therapeutic approach on the family. Systematic approach is ideal since it is a derivative of other models. The model has phase like social step, problem phase, Interaction, goal and task setting (Taylor, 2017). In the social stage, I will interact with each of the family members in regular activities. During the phase, I will inform the family members about the purpose of the therapy and the contributions in the exercise. The stage will also enable me to make observations about the interactions about the phase (Taylor, 2017). The problem stage I will pose a question to each of the members of the family to understand if the problems exist. In the next phase, the interactional stage allows the members to discuss problems like alcoholism and how to pay the bills (Shapiro, 2018).  I will use the interaction phase to understand some of the dynamics like the hierarchies, collaboration and the communication sequence. The goal-setting phase will involve highlighting the problems and what could be done. I will work with the family members to bring forward solutions to the problems. When the family is involved in decision making compliance is high (Shapiro, 2018).  I will also use the phrase to define the parameters of the study. Lastly, is the task setting stage- that will involve wrapping the session by making a decision (Shapiro, 2018). I will offer the solutions and homework to the family. The solutions will involve increasing communications in the family. Another solution is the man looking for a means of living that could sustain the family.

The systematic therapeutic Approach is efficient since it will replace gendered and stereotyped roles and behaviors that are flexible and offer deep breadth. The therapy will also involve a redistribution of power and providing an equitable balance while at the same time enhances communication between the family members.

However, the woman often exhibits social behavior. Antisocial behavior could alter a systematic therapeutic approach. The behavior typically limits their conversations.

 

References

Shapiro, F. (2018). Eye movement desensitization and reprocessing (EMDR) therapy. Basic Principles, Protocols, and Procedures, Ed2.

Taylor, D. (2017). Treating sexual trauma through couple’s therapy.

 

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MT450 – The Consumer and Business Market, Marketing Assignment Homework help College Paper Lab | collegepaperslab.com

The Consumer and Business Market

Scenario Marketing

As the marketing manager of a major franchise, your job will be to perform the daily tasks of a marketing manager.

Select one of the franchise companies below for which you would like to be Marketing Manager.

Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

Cartridge World® – Cartridge Company – carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

Liberty Tax Service® – Taxes – provides tax service to both consumers and businesses.

Assumptions

  • Your plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.

In this scenario, you will be responsible for conducting the following tasks:

  • Observing and analyzing market trends
  • Examining competitors’ products and services
  • Investigating ways of improving existing products and services, and increasing profitability
  • Identifying target markets and developing strategies to communicate with them

Assignment

There are two parts to this Assignment so be sure to complete both parts.

Part 1: The Consumer and Business Market

Write a brief paragraph that answers the following questions. (This should not be in Question/Answer format).

  • Which company did you choose as your focus in this Marketing Management Assignment?
  • Where are the company’s headquarters located?
  • What is the mission statement of the company you chose to study?
  • The previous marketing manager developed an advertising campaign before the marketing strategy. How could this advertising campaign potentially create problems for the product?

Part 2: Marketing Strategy Planning

In preparation for your first presentation to the CEO of the organization, you will create a 3–5 page paper.

You will examine how the 3 C’s (customer targets, competitors, customer value proposition) and 4 P’s (Product, Price, Place, and Promotion) of marketing strategy influence marketing decisions about how you can increase purchases to consumers and increase purchases for business-to-business.

Your goal is to complete the consumer and business-to-business marketing strategy planning document. Using the bolded words as subheadings for each response as seen in the PDF of this Assignment, answer the following:

  1. SMART Goals: Using the SMART acronym, list several objectives you wish to accomplish.
  2. The 3 C’s of marketing strategy:

    Customer Targets: Discuss the customer targets (target market), you should have at least two. Provide for the CEO a more specific description of which customers you (the marketing manager) want to persuade to buy the product or service.

    Competitors: For each customer target, identify a competitor (brand or company) that may be able to provide the customer target a like product that would appeal to them.

    Value Proposition: What do you see as the value proposition? What are reasons for customers to purchase your brand/product. Summarize into a single paragraph.

  3. The 4 P’s of marketing strategy: Marketing Mix for the Consumer Market: Describe each of the 4 P’s as it applies to consumers that would purchase your product
    1. Product
    2. Price
    3. Place
    4. Promotion
  4. Marketing Mix: Business-to-Business Market:Describe each of the 4 P’s as it applies to business that would purchase your product
    1. Product
    2. Price
    3. Place
    4. Promotion
  5. Competitive Advantage: Using one (or more) of the competitive advantages below, describe the components of this advantage and why customers will perceive them as an advantage for your product or service over its competitors’.
    1. Cost-based advantage
    2. Price-based advantage
    3. Quality-based advantage
    4. Differentiation advantage
    5. Perceived quality advantage
    6. Brand-based advantage
  6. Product Life Cycle: Discuss the company’s products in The Product Life Cycle (PLC). Why do you think they are in that stage? Do you think there is any possibility of changing the current stage of the Product Life Cycle? For instance, if current products are in the maturity stage, what can the company do to have products in the Introduction or Growth stage?
  7. Increase Purchases: Consumers: Thinking of your consumer target market, how can you get current customers of the product or service to buy more?
  8. Increase Purchases: Business-to-Business: Thinking of your business-to-business target market, how can you get current customers of the product or service to buy more?

Provide a 3–5 page (APA formatted) marketing strategy plan paper with at least three supporting references that addresses this Assignment.

Your paper should be in APA format and cite all 5 references used. 

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  – Business & Finance

Assignment 3: Take Your Pick

·         Introduction: We’d like you to design and develop strategy for a large, public company. And, we’d like you to do so using the themes within the two modules we’ve just completed: Risk Management and the International module. Essentially, we’d like to put you into the shoes of the CEO and design a few key strategies that would help grow earnings and reduce risk in the company’s operations.

·         Let’s get a bit more specific. Pick a public company and examine what the company is doing now, both in terms of risk management global strategy. In particular, here’s what we recommend you do:

·         Pull up a company’s annual report (10-K). Read the entire section titled “ Item 1” (includes items describing the general business) and “Item 1A” (also known as the risks section).

·         Then, read the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations.

·         Next, examine the company’s international business situation. Sometimes, this information is located in a section called “Operating Segments” other times it is not. You might have to dig around for this info.

·         Also, search the document (hitting CTRL+F usually does the trick) and enter keywords that include “derivatives” and “hedging.”

·         What do you see? What is the business doing right now? THEN

Write a 4 page paper in which you:

a)      Analyze the company’s existing risk management and international strategies.

Prescribe new strategies for the business based on what they are and are not doing now in these areas

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