Program Evaluation  In this assignment, you will shift your focus to program evaluation and the Ruby Lake community. As a result of the needs assessment conducted earlier, the city has begun a jobs training program for this neighborhood in conjunction with one of the local companies. In the interactive segments “Action Research Planning” and “Action Research Evaluation” from the Riverbend City Missions media, you will hear information from the evaluator of the program and her presentation to two different groups.  For this assignment, you will critique the evaluation that was performed. Your critique should consider the following: •If you were using the objective-based approach, what objectives would you have that would allow you to perform both summative and formative evaluations? Note that this evaluation was conducted using an action research method. •How would your procedures differ from the ones outlined in the two segments from the Riverbend City Missions media using this new approach? Defend your decisions for the changes, using references from scholarly literature. •Would you change the groups to whom you reported? Who would you include and why?  Other Requirements  Your paper should meet the following requirements: •Written communication: Written communication is free of errors that detract from the overall message. •APA formatting: Resources and citations are formatted according to current APA style and formatting guidelines. •Number of resources: Include 3–5 scholarly references. •Length of paper: 5–7 typed, double-spaced pages. •Font and font size: Times New Roman, 12 point.

 

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Public Policy Issue

Identify a public policy issue you consider important, then compare a selected theory and determine what factors like regulations, special interest groups, or principle stakeholders, assisted policy makers during the implementation process. Compare the effectiveness of the policy theory during the development phase with another policy theory. Explore different viewpoints from stakeholders such as what specific theory is preferred during the policy development phase. Ensure you use at least three peer-reviewed references to support your position. Develop the paper by using one of the textbook theories listed below:

Institutional Theory
Political Theory
Group Theory
Elite Theory
Rational Theory

Your essay must be at least three pages in length, not including the title and reference pages. Be sure your paper is double-spaced and uses one-inch margins. Use your own words, and include citations and references as needed to avoid plagiarism. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.

PSY 350 Week 1 Quiz

Question 1

What term describes discrete brain areas that control specific functions?

holism

stereotaxic brain atlas

topographical organization

hemispheres

Question 2

What is the only nutrient that neurons are able to metabolize?

fats

carbohydrates

glucose

proteins

Question 3

Who is credited with finding evidence to support localization of brain function?

Franz Gall

Paul Broca

Roberts Bartholow

Julien Jean Cesar Legallois

Question 4

What is caused by invasive ablation procedures that heavily scar the brain?

impaired speech

blindness

paralysis

epileptic seizures

Question 5

Which civilization did not include the brain as a major organ?

Greek

Roman

Chinese

Egyptian

Question 1

The “all or none” law states that each neuron reaches its most positive membrane electrical state during the action potential.

True

False

Question 2

According to the Bell-Magendie Law, ______________________ exit from the ventral horns of the spinal cord, and sensory information enters the __________________________.

dorsal horns; motor nerves

motor nerves; white matter

motor nerves; gray matter

motor nerves; dorsal horns

Question 3

What does magnetoencephalography measure?

Scarred brain tissue that triggers seizures

The precise function of specific neurons

The magnetic fields generated by activity of brain cells

The brain’s response to flashing light patterns

Question 4

What does a neuroscientist use to locate a subcortical structure?

electrodes

stereotaxic instrument

cannula

radio-frequency waves

Question 5

What term describes discrete brain areas that control specific functions?

holism

stereotaxic brain atlas

topographical organization

hemispheres

 

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XN Project: Pros & Cons Paper
Sponsor: Viacom
Company name:  Viacom
Project title:  Visualization for Audience Performance
Project Description:  Some background- as a media and entertainment company Viacom creates content, and creates content on behalf of client advertisers, which we distribute to our various platforms, one being our social handles. On our social handles we target many different types of audiences. For this project we hope to understand which audiences have been most successful for us in the past, and using this knowledge can we understand which audiences will be most valuable for us in the future. Audiences on social come in all shapes and sizes, some may be very niche and specific, for example all tennis-players above 65, and some may be much more broad, for example anyone living in the US above 18. Each audience will have a unique behavioral profile that we wish to understand. We want to students to strategize, given the performance and delivery data that we have on our social audiences, what types of audiences should we focus our resources on given various objectives.  First, we want to understand the performance of our content across the various audience types. For example, how many impressions, video views, engagements have these audiences accrued, how many times have the audiences been targeted for various ad campaigns, and how much does it cost to target them. We also want to understand the size of the audiences and how that may relate to performance of given ad campaigns. The objectives we want to optimize for are total impressions, total reach (unique impressions), total video views, total engagements, engagement rate (engagements/impressions), high video retention, and low cost. We’re looking for understanding on which audiences should be used given the objective, and can we understand attributes of an audience may contribute to good performance in a given objective.

Goal:  Students will be expected to create visualizations of the performance of the audiences; these may include average number of impressions delivered per ad, average cpm per ad etc. Also, which audiences or group of audiences would be most suitable for a given objective and what are audience attributes that contribute strongly to performing well in a given objective. Students are expected to summarize their results in a powerpoint presentation.  Students will help Viacom understand if they are reaching the right audience on their social media channels by analyzing the performance of various ad campaigns that target various audiences. Students will develop an analysis using real-world data to understand what drives success in reaching the right audience for the right objective. Finally, students will gain experience in summarizing their results using visualizations and presentations.

Assignment: XN Pros & Cons Paper
Requirement: 500 words. Pros & Cons of Data as it relates to Viacom Business Performance Impact APA formatting – Title page, reference page, headers, citing references within the body, etc