Assignment: Using the Media in Nursing

Assignment: Using the Media in Nursing

Assignment: Using the Media in Nursing

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Given the power of the media, discuss how you would use an opinion editorial, a personal interview, websites, texting, Facebook, Twitter, and/or blogs to influence public opinion relative to your policy priority. What concerns about media and electronic social networking do you need to consider? Why?

Social Media and Nurses: Insights for Promoting Health for Individual and Professional Use
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Jennifer Jackson, BScN Hon, RN
Robert Fraser, MN, RN
Peter Ash, B.Mgmt
Abstract

Social media use can have a significant impact on the health of nurses, both at the individual level and in the workplace. There are positive and negative consequences of social media use for nurses, including potential health consequences. This article provides a brief overview of social media and then explores nursing health and social media and risks for nurses. Social media use also extends to healthcare organizations; with implications for consumers of healthcare delivery. A variety of emerging best practices can guide social media use for nurses. The authors also discuss suggestions for using social media carefully, and future directions for research.

Citation: Jackson, J., Fraser, R., Ash, P., (September 30, 2014) “Social Media and Nurses: Insights for Promoting Health for Individual and Professional Us” OJIN: The Online Journal of Issues in Nursing Vol. 19, No. 3, Manuscript 2.

DOI: 10.3912/OJIN.Vol19No03Man02

Key words: social media, nursing, healthcare, workplace, health, risk, best practice

Information communication technology has become a regular part of daily life…
Information communication technology has become a regular part of daily life, both at work and at home. This is true for nursing, where the application of technology is an integral part of the profession. Nurses are increasingly expected to develop competencies in informatics (Remus & Kennedy, 2012). The Technologies Informatics Guiding Education Reform (TIGER) Initiative is one example of how nurses are focused on advancing the integrations of technology into practice (McBride, Tietze, & Fenton, 2013). The decreased cost of personal computing and internet connectivity has increased the impact of technology on nurses, beyond enterprise technology, such as electronic charting systems. One major change that has emerged in technology use is social media. A study in 2013 found that 73% of adults in the United States use social media and almost half participate in multiple networking sites (Duggan & Smith, 2013). As the use of this technology grows, the impact it has on nurses becomes an increasingly important issue (Weaver, Lindsay, & Gitelman 2013).

Social media impacts the health of individuals and groups, and specifically has the potential to have a lasting impact on nurses’ health.
Social media impacts the health of individuals and groups (Fox & Duggan, 2013a), and specifically has the potential to have a lasting impact on nurses’ health. In this article, health is defined using Huber et al’s definition “health, as the ability to adapt and self-manage” (2011, p. 2). Use of social media may impact the health of both individual nurses and their workplaces. However, a discussion of social media and nurse health is very complex due to the variety of applications and levels of use. For example, many nurses use social media for both personal and professional reasons. Employers of nurses use social media to engage/support their nursing workforce and consumers of their services. Finally, use of social media has many potential health benefits, but also potential risks. This article will provide a brief background of social media and nursing; explore individual and workplace implications of social media and the health of nurses; offer selected best practices to guide usage; and conclude with suggestions for research.

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