Discussion:Medical Supply Company

Discussion:Medical Supply Company

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Discussion:Medical Supply Company

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You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooter and other mobility equipment. However, they have come to realize that competition is increasing and market share is getting tight. They note that most of their customers are new costumers and very few are repeat customers. They are concerned with customer loyalty. The medical supply company owner has asked you to train develop a plan to improve customer loyalty and train the staff.

Discussion:Medical Supply Company

Discussion:Medical Supply Company

Create a report that describes and critically analyzes at least 5 contemporary best practices to improve customer loyalty in a health care organization.
Be sure to discuss the (multiple) benefits that loyal, repeat customers offer to health care organizations.
Develop and defend at least 4 recommendations for the medical supply compnay based on your research on how to improve customer loaylity. Include a brief overview of how each recommendation would be implemented at the company.
Develop an initial training plan for the company relative to 1 recommendation, explaining expected results in terms of staff and customer outcomes.
The body of the resultant paper should be 5 pages and include at least 5 relevant peer-reviewed academic or professional references published within the past 5 years.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

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