TOPIC: Write a plan to conduct a historical study for the question: What is the historical picture of early school nursing?

Post with a minimum of 250 words and must contain at least (2) professional references, cited correctly in the current APA format. Ask 2 provocative questions to prompt online discussion with your peers using bold print at the end of your initial discussion.


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 GameZone Inc. is a growing company in digital interactive entertainment. It started its business in the video gaming industry in 2009 in San Francisco. Some of their related projects: (Links to an external site.) (Links to an external site.) (Links to an external site.)

  • Mission – To inspire the world to play.
  • Desires a global reputation as the leader of the video game industry
  • Develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers.
  • Over 30 million registered players globally.
  • It is recognized for brands in sports games, strategic games, zombie games, etc.
  • Requests to incorporate feedback from customers
  • Sells both online and directly through retailers (such as Target and Walmart), which helps keep better consumer trends.
  • It looks for positive publicity and a greater market in the U.S. and around the world.

They have three main beliefs:

  • Creativity: Striving to bring imagination, original ideas, and excitement to everything they do.
  • Pioneering: Acting with the curiosity and courage it takes to experiment, innovate, and lead.
  • Passion: They are at their best when they pursue what they love while having fun doing it.

Although the company’s market share and revenue are not bad, they have no clear marketing strategy. They mainly focus on word of mouth based on their products’ variety, price, quality, and after-sales services. Now, they have decided to take advantage of Integrated Marketing Communication (IMC). Therefore, they have invited four marketing consulting groups to develop a sound online marketing strategy. In this game, the four consulting teams describe four different approaches as follows:

Approach 1: Customer-centered approach: Viral marketing and crowdsourcing

This consulting team needs to explain how this company can take advantage of viral marketing and crowdsourcing to improve the quality of products/services, come up with new ideas, reduce errors and bugs, and increase revenue. It would help if you described your proposing strategies for viral marketing. Why could crowdsourcing be a promising way to influence organizational performance? Give one example of a crowdsourcing project that best matches the company.

Approach 2: Network-centered approach: Influencer marketing

This consulting group needs to focus on the influencer marketing approach. You need to explain how the company can use influencer marketing to get more followers and likes, increase the number of actual users, and improve revenue. It will help if you articulate your plan. For example, which influencer (s), celebrity (ties), or Viner (s) will you pick? Why? How will this choice affect the company’s bottom lines?

Approach 3: SM- centered approach: Social media (SM) platforms and social media management tools

This consulting team needs to convince the management that the best way to improve marketing and advertising activities, enhance reputation, elevate brand awareness, retain and manage current customers, attract potential customers, and increase revenue is by choosing the best social media platforms. It would then help if you highlighted that the company should use SM tools to manage and harmonize the SM channels. You need to explain what social media is the best option for them. Why? What tools do they need to use to manage them? How to draft their SM policies?   

Approach 4: Online word-of-mouth approach: Outrageous marketing approach

This consulting group needs to provide enough evidence to convince the management that being outrageous is the best marketing approach. For instance, you can use competitive analysis to show some successful outrageous strategies. Why do other companies (in a related or unrelated industry) use this approach? What are the advantages and possible risks associated with this approach? You also need to either draft your idea about your outrageous plan and describe it or prepare a short video (or any multimedia materials) to offer your solution practically.

Deliverables in this role-play (what to include in your report):  

  1. Each student needs to pick one of the mentioned solutions. 
  2. Then, you should explain why you picked that solution? You can provide solid reasoning, describe your proposal, identify the primary plan to implement that proposal, and show some supporting documents, analyses, statistics, and materials.
  3. Desirable format:
    • Introduction: a very brief explanation about the company and the problem they faced
    • Body: describe which of the four solutions is selected by you and why? (e.g., Why is this the best solution? analyze the pros and cons of that choice, explain how to implement this proposal?, what resources (such as budget) are required?, provide supporting documents to justify your proposal (such as analyses, trends, and statistics about the gaming industry)
    • Conclusion: write a persuasive paragraph to the company’s management team and emphasize that although the other solutions (that you did not pick) have some potential advantages, the solution you picked would be the choice for the company to solve the problem.
    • Page limit: The report should be at least three pages.
    • The font should be Times New Roman 12pt and double-spaced.
    • Deadline: July 16th, 11:59 pm.


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Creating a Logistics Plan for International Transport and Warehousing of Goods

 Strategic Logistics Management, Inc. (SLM) is a U.S.-based third party company whose primary business is to deliver logistics services. Currently, SLM manages several warehouses in Los Angeles and the New York/New Jersey area. SLM provides expertise in air and ocean shipping, customs clearance, forwarding, warehousing, and ground transportation. Over the past five years, SLM has built a successful logistics information system (LIS) that includes personnel, equipment, and technology. The decision-support systems included in the LIS are a transportation management system (TMS) and a warehouse management system (WMS).

SLM employs experienced personnel in the United States to handle a wide range of logistics activities and provide customized logistics solutions and services. The company is considering expanding their global operations to provide the same range of services in Australia, including:

  • Imports: A network of offices and trade connections to support import consolidation, provide warehousing of goods prior to customs clearance, and manage import documentation for customs formalities.
  • Door-to-door services: Cargo pickup from supplier locations and transportation of goods directly to the customer, as well as freight bookings with airlines and ocean lines to handle cargo exports from both the United States and Australia.
  • Exports: Handling of various types of cargo exports by ocean and by air, ensuring the timely movement of goods at the most competitive rates. Complete export documentation is provided.

SLM is working to secure two contracts in Australia that will go into effect next year. The first contract is with Greer Wire Company in Melbourne, Australia, to transport two million pounds of stainless steel brushfire mesh used in protecting homes in brushfire prone areas. This cargo will be shipped to Los Angeles, California. The stainless steel wire mesh is supplied in five-meter rolls with an outside diameter of 500 mm, and each roll weighs 50 kg.

The second contract is with Brooks Brothers, a clothing company located in New York City, for warehousing and transportation of clothing in various sizes of cardboard boxes that easily assemble in one unit load on a 48-inch by 40-inch pallet. The goods will be shipped from New York, New York, to Sydney, Australia. For the purpose of this assignment you can make reasonable assumptions about the weight of the boxes.

SLM will manage a rapid flow of goods to and from Australia. The proposed warehouses in Australia will be located in proximity to two large metropolitan areas, Sydney and Melbourne. In the first year of its operations in Australia, SLM plans to handle an average of 200 20-foot equivalent units (TEUs) of imports and exports between the United States and Australia every month.

You are a Logistics Manager at SLM. As part of the company’s goal to strengthen its competitiveness in the global marketplace, the CEO has asked you to design a logistics plan for the proposed warehouse operations in Australia and transportation of goods between Australia and the United States.

In your report (allowing for reasonable assumptions when necessary),

  • Select one of the two SLM contracts described above.
  • Analyze the product’s physical properties, volume, and quantities to determine if the product’s shipment size is small (150 to 500 pounds) or a larger (consolidated) shipment (at least one TEU).
  • Evaluate at least two modes of transportation that best support the organization’s supply chain for shipping the product from one country to another, door-to-door, in a multimodal shipment. Explain your reasoning.
  • Identify the type of warehouses that SLM should employ in Australia to ensure a rapid movement of goods. Recommend either public, private, or contract warehousing and explain how your recommendation supports SLM’s supply chain management.
  • List and describe the necessary commercial, banking, and shipping documents that comply with export and import procedures in the United States. These may include a commercial invoice, certificate of origin, shipper’s export declaration, shipper’s letter of instruction, bill of lading, freight bill, and letter of credit.
  • Determine the appropriate Incoterms® 2010 rule, depending on the shipment mode and buyers’ and sellers’ responsibilities.
  • Select a process (Lean, Six Sigma, Just-in-Time, or Kanban) and explain how the process can be implemented to ensure effective and efficient warehouse operations techniques are in place that support the company’s supply chain design.
  • List a minimum of four additional budget line items in the table below with a rationale to ensure smooth warehouse operations in Australia. Support your rationale by including various logistics activity measures, cost drivers, profit models, and the role of inventory and how they influence SLM’s financial outcomes.

Budget line item


Shipment consolidation

Cost savings management

Warehouse safety and security

Efficient and safe warehouse operations

Software implementation

Order management, customer relationship management, and load-planning for a truck trailer.

The Final Paper

  • Must be 2,200 to 2400 words (not including title and references pages), double-spaced, and formatted according to APA style as outlined in the Writing Center (Links to an external site.). Contextual (Level One) headings must be used to organize your paper and your thoughts.
  • Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must address the topic of the paper with critical thought.
  • Must include and integrate supporting information and reasoning from at least five scholarly, peer-reviewed, or other credible business sources in addition to the course text (see the Writing Center’s Integrating Research (Links to an external site.) for assistance).
    • The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • Must document all sources in APA style as outlined in the Writing Center (Links to an external site.).
  • Must include a separate references page that is formatted according to APA style as outlined in the Writing Center. (Links to an external site.)


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Viral diseases, such as HIV, SARS, and Ebola strike fear in the hearts and minds of those who understand the nature of these illnesses. Every year, people throughout the world visit medical clinics to receive vaccinations to protect them from seasonal influenza, another kind of virus. How do these enemies evolve? What makes them especially dangerous?

For the Discussion, you learn about the evolving enemies known as pesticide and antibiotic resistance and propose a strategy for addressing one specific resistance example.

  • What the term resistance means
  • How resistance is related to natural selection
  • The impact that different forms of resistance may have on human health
  • You may consider your personal knowledge or experience regarding pesticide or antibiotic resistance. For example, you may be aware of a news story about a troublesome insect that is difficult to control with pesticides. Or, you may be aware of a friend or acquaintance that contracted an infection that did not respond well to antibiotics. You may draw upon your knowledge and experience to narrow your search for a topic for this Assignment.
  • Conduct additional research, focusing on either pesticide or antibiotic resistance. Choose one particular example of resistance to address in the Discussion. This week’s Optional Resources suggest websites where you could start your search.
  • Based on what you have learned about resistance and on the information you have gathered during your research, consider strategies that could address the resistance.

Post a proposal (at least two paragraphs long) for a strategy to address the antibiotic or pesticide resistance you selected. Your proposal should include the following:

  • A brief description of the resistance
  • A brief explanation of when and how the resistance occurred
  • A description of the impact of the resistance on human health
  • A strategy to address the impact of the resistance, including reasons why this strategy would be useful
  • References to at least two sources outside the Required Resources
  • All references cited in APA format

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